Created from a passion for adventure and desire to have a positive impact on people’s lives, Matt Prior founded the MP Group. The aim is to be the best in the world at what we do. 

“Commit to something. Put your balls on the line. Then figure it out.”


World Record Holder for the Highest Altitude Reached by a Taxi – 17,143ft.

Matt has lived and worked across three separate continents. After completing his degree he served for six years in the Royal Air Force flying Tucanos and Hawks before being subject to the UK Defence cuts. Since his teenage years he has travelled to over one hundred countries and counting.

He is the Director of the Explorers Club (Hong Kong Chapter) and over the years has been sponsored by big brands such as GoPro. He is an Adventure Consultant for Red Bull, a pioneer for the Adventurists, a qualified Wilderness First Responder, Commercial and Paramotor Pilot.

As well as flying in the military, Matt served at the Tri Service Survival Evasion Resistance and Extraction HQ and as a British Military Overseas Expedition Leader led several multi-discipline expeditions across the world. He has ascended various famous peaks across five continents and gained experience in the selection of HM Forces next generation of Officers.

Matt is an award winning photographer who has had his work published internationally in magazines, journals, news articles and online. He has been approached by National Geographicthe Discovery Channel and the BBC for his overland expertise and willingness to push boundaries.

He has also embarked on numerous unsupported expeditions, all of which were on a shoestring and have received global coverage in different guises:

  • Ice Run – Lake Baikal, Siberia – A World First
    A pioneering expedition to see if it was possible to circumnavigate Lake Baikal, in winter, on the ice, on a wholly unsuitable WWII Russian motorbike for charity. Matt and his team mate endured temperatures down to -30 degrees and winds up to 80mph, remaining self sufficient out on the lake for the duration. This expedition was sponsored by GoPro.
  • It’s On The Meter – World Record Breaking Circumnavigation of the globe in a London Taxi
    Advisor and participant in the Expedition which received global media coverage, covered 45,000 miles and raised over £20,000 for the British Red Cross. The journey covered 4 continents, 50 countries and an ascent to Everest Base Camp – in the taxi!
  • Peru – Solo motorbike expedition during the rainy season.
    Entered from Bolivia with a friend. On Day two, his friend broke his leg in an accident whilst riding at night. On recovering him to hospital Matt continued on his own spanning deserts, the Andes and the Amazon.
  • Patagonia and the ‘End of the World’ by motorbike.
    Rode over 6,500 miles through Chile and Argentina down to the ‘End of the World’ and back up again through the mountains of Patagonia.
  • Southern tip of India to the Himalayas in a Rickshaw
    Flew with two friends to the bottom of India with the idea of finding, purchasing and driving a local Rickshaw 2,900 miles through India to the Himalayas with only a weeks notice.
  • London to Mongolia and back
    Matt left the UK in a 1.0L car purchased for £150 with a friend and spent 3 months driving 16,000 miles crossing some of the world’s most untouched countries. They returned in a Fiat 126 and raised thousands for charity.

Flying –  He’s been flying for over fifteen years with 3000hrs+ experience in piston, turbo prop, fast jet and wide body aircraft all over the world.

There’s more in the pipeline and he’s always open to suggestions, opportunities and pushing boundaries.